Product or service hashtags, like #sneakers, or #dress.To better understand the Instagram hashtag, let’s explore the different hashtags we can add to our Instagram posts.Īccording to Instagram’s blog, there are 9 types of hashtags: Connect with like-minded Instagram users.Help people find your content more easily.Show your support for a movement or trend.Spread the word about a specific campaign.In summary, the Instagram hashtags benefits are: Participants can follow that hashtag and stay up-to-date with all the information. Namely, if someone is interested in a topic and follows a hashtag for that topic, they’ll probably see your post being marked with that hashtag.Īs the Instagram algorithm shows hashtags-related content according to users’ interests, marking your post with a hashtag makes it more likely for people interested in that topic to discover it.įor example, if you’re organizing an event, you can create a hashtag that connects all event posts.

When you add a hashtag to your post, your post/story will be featured on the hashtag page.Īlso, if you get a lot of engagements, it will stay at the top for a longer period as one of the most popular posts for that hashtag. Instagram hashtags are a free way to reach a bigger audience with your posts. Just like almost every other thing in marketing, you’ll have to test to figure out what works for your posts. Some users put hashtags in their post captions, while others choose to include them in the comments.īoth ways are successful, and there is no firm agreement on which is best. You can choose some of them or add your own. When you start writing the first letters of the hashtag, you’ll see suggestions of related hashtags beginning with those letters. In addition, the same thing goes for Instagram stories too. To mark your post with a branded hashtag, you can simply insert it in the post caption. Likewise, you can use them to make your Instagram posts discoverable or follow them to find posts related to topics you like.Īlso, you can make up your own unique branded hashtags to mark your content.įurthermore, you can categorize your campaign posts or mark all posts of a particular product you have. In addition, you can find Instagram hashtags on almost every Instagram post. People add hashtags of keywords related to the post. When you click on a hashtag, you get a list of posts marked with it. They’re used to make social media posts easy to find. What are Instagram hashtags?Ī hashtag is a string of characters, numbers, and/or emojis that begins with the # sign.

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